How To Do Audience Research For Your Ad Campaigns

The more content your audience sees, the harder it is for you to break through that content. This is where the audience research comes in to help you: you will determine your target audience’s pain points, needs, concerns, preferred keywords, and buying behaviours, in order to offer them a personalized and outstanding experience along their customer journey. In this webinar, Amanda Natividad will cover the following:

- What audience research is and how it’s different from market research
- Audience research best practices
- How to better understand who makes up your target audiences
- Identify interests amongst your audience
- Optimize your ad targeting
- How you generate relevant insights from your

audience research

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Amanda has spoken at marketing events like Demand Curve’s Growth Summit, and guest lectured at Columbia Business School and Cornell University.