Creatopy powers British Council's global content boom: 70% cost cut, 1,000+ assets

In December 2022, the English language course provider launched an ambitious initiative to revolutionize its Global English campaign. By leveraging localized content, they aimed to better engage audiences across the Wider Europe.

This mission required not just creativity but innovation, as we faced the daunting task of creating over a thousand assets within a tight timeline.

The massive scale of asset production posed the primary challenge to launching the campaign effectively.

With over ten Adobe master templates at the start, the task seemed herculean: to localize content in seven different languages (Spanish, French, Georgian, Polish, Portuguese, Romanian, and Ukrainian), all while ensuring the essence of the campaign was not lost in translation.

Their breakthrough came with the strategic decision to migrate their templates to a design automation tool, allowing them to dynamically feed messaging from various data sources.

This move not only streamlined the process but also empowered regional marketing teams to adapt messaging independently, ensuring flexibility and relevance in all communications.