TikTok ads vs. Instagram Reels ads: experiment 2.0

Considering the surprising results of our first TikTok ads vs. Instagram Reels ads case study, we wanted to test which factors influence performance. For this purpose, we used more native ad content.
Here are just some of the findings:
1. The ad content type influences performance;
2. Costs are also impacted by the type of content;
3. Different content can deliver different results.