Definition of Remarketing in Advertising
Remarketing is a strategic digital advertising technique that allows businesses to reconnect with website visitors or previous customers who have already shown interest in their products or services. By using tracking technologies like cookies, advertisers can display targeted ads to people who have previously interacted with their website or mobile app, presenting them with personalized marketing messages across various online platforms.
Usage of Remarketing
Marketers implement remarketing strategies to re-engage potential customers who may have abandoned shopping carts, browsed products without purchasing, or visited specific website sections. This approach helps brands maintain top-of-mind awareness and encourages users to complete desired actions, such as making a purchase or signing up for a service. Remarketing campaigns can be executed through platforms like Google Ads, Facebook Ads, and display advertising networks, allowing businesses to create customized ad experiences that resonate with their previous website visitors.
Related Terms
• Retargeting: A synonym for remarketing that focuses on serving ads to users who have previously interacted with a brand’s digital properties.
• Conversion Tracking: A method of monitoring and measuring specific user actions resulting from advertising campaigns.
• Display Advertising: Visual-based online advertising that uses images, logos, and graphics to promote products or services across websites and apps.
• Pixel Tracking: A technology used to track user behavior by placing a small piece of code on a website to collect data about visitor interactions.
Frequently Asked Questions About Remarketing
How effective is remarketing?
Remarketing can be highly effective, with studies showing that retargeted ads can increase conversion rates by up to 70% and brand recall by 70%.
Is remarketing invasive?
While some users might find remarketing intrusive, most modern platforms provide opt-out mechanisms and adhere to strict privacy guidelines to protect the user experience.
What platforms support remarketing?
Major digital advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising networks support robust remarketing capabilities.
How much does remarketing cost?
Remarketing costs vary based on platform, audience size, and campaign complexity, but typically offer lower cost-per-click rates compared to traditional advertising methods.
