Definition of Broken Ad Call in Advertising
A broken ad call refers to a technical issue in digital advertising where an advertisement request fails to complete successfully, preventing the intended ad from being displayed to the user. This occurs when there’s a disruption in the communication between the ad server, publisher’s website, and advertising platform, resulting in no ad being served or loaded properly.
Usage of Broken Ad Call
In digital advertising, broken ad calls can significantly impact revenue and user experience. They typically happen due to various technical complications such as network connectivity issues, script errors, misconfigured ad tags, or incompatible browser settings. Advertisers and publishers closely monitor these instances to minimize lost impressions and potential revenue. The process involves tracking ad call performance, identifying potential sources of interruption, and implementing technical solutions to reduce the frequency of broken ad calls.
Related Terms
• Ad Tag: A snippet of code that enables ad serving and tracking on websites
• Impression: A single view of an advertisement by a user
• Ad Server: A technology platform that manages and delivers digital advertisements
• Fill Rate: The percentage of ad requests successfully filled with an advertisement
• Header Bidding: An advanced programmatic advertising technique that allows multiple ad exchanges to bid simultaneously
Related Questions About Broken Ad Call
What causes broken ad calls?
Broken ad calls can result from network issues, incorrect ad tag implementation, browser incompatibilities, script errors, or server-side problems.
How can broken ad calls be prevented?
Prevention involves regular ad tag testing, using reliable ad serving platforms, implementing robust error handling, and continuously monitoring ad performance metrics.
What is the impact of broken ad calls on advertising performance?
Broken ad calls can lead to lost revenue, reduced user engagement, lower advertising effectiveness, and potential damage to relationships between publishers and advertisers.
