How 30 Days of Work Became Just One

AstraZeneca is a global leader in pharmaceuticals, delivering campaigns that must adhere to strict brand standards and legal compliance. With teams working across multiple regions, ensuring consistent messaging and visuals is essential to maintaining their reputation.
The creative process, however, remains a challenge. Producing even simple on-brand assets takes significant time and resources, leaving teams under pressure to meet the demands of a fast-paced, competitive industry.

AstraZeneca’s creative workflows rely heavily on designers for every task, from minor edits to major updates. This dependency slows production, often causing asset creation timelines to extend beyond expectations.

The company needs a solution that accelerates production while maintaining brand consistency. Local teams must also have tools to quickly adapt assets without compromising strict brand guidelines—including the accurate use of legal team-approved disclaimer language.

Creatopy provided AstraZeneca with a platform to streamline their creative production process while maintaining strict brand consistency. Brand kits centralized essential design elements like logos, colors, and fonts, ensuring that every campaign stayed aligned with AstraZeneca’s identity, regardless of who worked on it. This created a foundation for consistency while simplifying collaboration across teams.

The platform’s pre-approved templates gave local teams the flexibility to adapt designs for their specific markets quickly. With access permissions, designers could lock critical brand elements while allowing edits to text, images, or layouts. This balance between control and flexibility empowered non-designers to contribute without compromising brand integrity, significantly improving efficiency.
Additionally, Creatopy’s auto-scroll feature automatically integrated legal-approved disclaimers, ensuring all assets met industry compliance standards.

With Creatopy, AstraZeneca transformed how creative assets were produced and delivered. Campaign timelines, which previously stretched to 30 days, were reduced as fast as one day, enabling teams to deliver faster without sacrificing quality. The platform allowed teams to work seamlessly, maintaining the brand’s high standards across all campaigns.
Local teams now have the independence to adapt campaigns to their needs while staying on-brand.
Designers, freed from repetitive tasks, can now focus on high-value, creative projects. This shift has resulted in a smoother workflow, better collaboration, and improved productivity across the organization.

By making Creatopy part of its workflow, AstraZeneca has transformed its creative production process. What was once a time-consuming and resource-intensive workflow is now a streamlined and efficient system that empowers teams at all levels.
The platform enables the creation, adaptation, and delivery of campaigns faster, helping AstraZeneca meet tight deadlines and maintain its competitive edge in the fast-paced pharmaceutical industry.
The challenges AstraZeneca faced are common for global brands managing complex campaigns across regions. Their approach to streamlining workflows and maintaining brand consistency can serve as inspiration for other organizations seeking similar solutions.